Urban fashion

Hip hop fashion, also known as big fashion, is a distinctive style of dress originating from African American, Latin and other inner city youth on the scene of New York City later followed by Los Angeles, Houston, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, St. Louis and others. Each city contributed various elements to its overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today, it is a prominent part of popular fashion as a whole across the world and for all ethnicities.

In the late 1970s, established sportswear and fashion brands, such as Le Coq Sportif, Kangol, Adidas and Pro-Keds attached themselves to the emerging hip hop scene.

During the 1980s, hip hop icons wore clothing items such as brightly colored name-brand tracksuits, sheepskin and leather bomber jackets,Clarks shoes, Britishers a. k. a. British Walkers and sneakers (usually Pro-Keds, Puma, Converse's Chuck Taylor All-stars, and Adidas Superstars often with "phat" or oversized shoelaces). Popular haircuts ranged from the early-1980s Jheri curl to the early-1990s hi-top fade popularized by Will Smith (The Fresh Prince) and Christopher "Kid" Reid of Kid 'n Play, among others. Another trend in hip hop clothing was pioneered by Dapper Dan in the early 1980s (est. 1982) with the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, and Gucci and logos in custom-designed tracksuits, jackets, mink coats.

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