Uproxx
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Type of site
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News and entertainment |
|---|---|
| Available in | English |
| Founded | 2008 |
| Headquarters | Culver City, California, United States |
| Owner | Woven Digital |
| Key people |
Jarret Myer, Founder, CEO Brett Michael Dykes, Editor-in-Chief Kristopher Maske, Editorial Director |
| Website | uproxx |
| Current status | Active |
Uproxx is an American digital media company that covers entertainment and culture. It was founded in 2008 by Jarret Myer and Brian Brater and acquired by Woven Digital in 2014. The site's target audience is males aged 18-34.
Uproxx was founded in 2008 by Jarret Myer and Brian Brater. The two also founded hip hop label Rawkus Records in 1996 and YouTube media company Big Frame in 2011. Uproxx was initially a network of blogs and formed when the founders partnered with the owners of other blogs, including With Leather and FilmDrunk.
Uproxx was acquired by Woven Digital in April 2014. Myer joined Woven as general manager of publishing.
In December 2014, Woven raised US$18 million in Series A funding. A portion of the capital was allocated to growing Uproxx through staff hires and video development, including new web series. Uproxx acquired Dime Magazine in January 2015 to expand the sports division of the site.
Uproxx is a news and discussion website that is geared toward millennials, specifically males aged 18-34. The site covers viral news stories related to entertainment and culture, with an emphasis on sports, film, TV, and music. Uproxx is divided into verticals including Entertainment, Sports, and Life, each of which comprises multiple blogs. These blogs include The Smoking Section, which covers hip hop and culture; With Spandex, about pro wrestling; GammaSquad, covering "geek" culture; Real Talk, a hip hop blog; and Dime Magazine, which focuses on basketball. In addition, Uproxx offers a platform for live with celebrities and creators to promote upcoming projects.
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