Woven Digital
| Private | |
| Industry | |
| Founded | 2010 in Los Angeles, US |
| Founders |
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| Headquarters | Culver City, California, US |
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Key people
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| Brands |
UPROXX BroBible HitFix Dime Magazine |
| Divisions | Uproxx Studios |
| Website | uproxxmediagroup |
Uproxx Media Group (formerly Woven Digital) is an American digital media company and publisher of news and entertainment sites, among which are UPROXX and BroBible. Founded in 2010 by Scott Grimes and Michael Laur, Woven is headquartered in Culver City, California, with offices and production facilities in New York, Chicago and Austin. Woven works with advertisers including Boost Mobile, EA, SABMiller, Sony Pictures, FX, Comedy Central, AT&T, Anheuser Busch, Motorola, and Bacardi to create branded programming. Mike Shields, writing for The Wall Street Journal, describes it as, "Think lots of edgy headlines, pictures of scantily clad women, and discussions on flirting, drinking, Star Wars and cleavage."
Woven also develops scripted content through Woven Studio including web originals, long- and short-form series and films. In August 2014, Woven partnered with Paramount Insurge and Russell Simmons to produce a movie about the popular hip hop website WorldStarHipHop.com. In January 2015, Woven debuted Luminaries, an original video series featuring the stories of young inventors on UPROXX.On March 3, 2017, the company renamed itself to Uproxx Media Group
In November 2012, Woven acquired BroBible and then acquired Guyism in May 2013. In March 2014, former MySpace co-founder Colin Digiaro joined Woven as president.
In April 2014, Woven acquired entertainment news site UPROXX.Jarret Myer, co-founder of Rawkus Records and Big Frame, joined Woven as general manager of publishing.
In June 2014, Ben Blank was appointed as Chief Creative Officer to run Woven Studio. Matthew Polesetsky serves as general counsel.
In February 2015, Woven Digital was featured as one of Fast Company’s Most Innovative Companies in Hollywood for “for helping brands speak a young man’s language.”
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