Unicomer Group
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| Private company | |
| Industry | Retail |
| Founded | 2000 |
| Headquarters | San Salvador, El Salvador |
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Area served
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Central America, Caribbean Islands, United States, South America |
| Products | Furniture, electronics, appliances |
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Number of employees
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13,000 |
| Website | http://www.regalforest.com |
Regal Forest Holding Co. Ltd., operating as Unicomer Group (Spanish: Grupo Unicomer), is a large international retailing group based in El Salvador that operates several chains of retail brands in the consumer durables sector, specializing in furniture, appliances, and electronics. The Unicomer Group operates over 830 stores in Central America, the Caribbean, South America, and the United States, and employs over 13,000 associates. Mario Siman has been CEO of the group since its inception in 2000. The company has its headquarters in the Edificio Unicomer in the Escalon area of San Salvador, El Salvador.
The Unicomer Group was founded in 2000, when it acquired the retail operations in Central America of the Dutch group CETECO NV.
Unicomer Group owns large brands such as La Curaçao (Central America and the Dominican Republic), Opticas La Curaçao, Loco Luis, Servitotal, Almacenes Tropigas, the Radio Shack franchise in Central America, Sony Center in Nicaragua and Gollo in Costa Rica. Lucky Dollar, Courts Optical and Bargain Center are the other chains located in the (Caribbean), Unicomer USA and Courts Caribbean located in the United States and Artefacta and Baratodo are in Ecuador.
As of 2012 Unicomer Group has four stores in the United States, including two in Houston and two in New York City. Unicomer entered the U.S. market because of the increasing Hispanic American population.
The Central American retail chain La Curaçao was established about 60 years ago, by the Dutch Curaçao Trading Company (CETECO), which itself was established in the late 1800s in The Netherlands. In 2000, the Unicomer Group was established by merging these former Ceteco operations into the Prisma Hogar chain of the Siman Group. This "merger" was called in Spanish a "Union Comercial", and hence the abbreviated name "Unicomer".
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Wikipedia