Uncle Milton Industries

Milton Martin Levine (November 3, 1913 – January 16, 2011) was an American entrepreneur who was the co-founder of Uncle Milton Toys.

He was born in Pittsburgh, Pennsylvania, on November 3, 1913, to Harry and Mary Levine. As a young boy, Levine collected ants in a jar at his uncle's farm in Pennsylvania.

During World War II, he served in the European Theatre where his engineer unit built bridges in France and Germany. While in France, he met his future wife Mauricette Schneider, a citizen of the country, and they married in 1945. With his wife, he fathered one son and two daughters, all of whom he eventually put through college with the proceeds from his business.

After the war he formed a partnership with his brother-in-law E. Joseph Cossman and entered the then-new world of plastic and the toy industry that was predicted as a growth industry. The duo made arrangements with Nosco Plastics, a division of National Organ Supply, that also manufactured the plastic prizes in Cracker Jack to make flat toy soldiers for mail order that they advertised originally as "100 Toy Soldiers for $1" (later $1.25) that was advertised in nearly every American comic book of the time.

Levine and Cossman also successfully mass marketed the potato gun, toy shrunken heads to hang from car rear view mirrors and balloon animals.

In 1956 while at a Fourth of July picnic at his sister's pool, he spotted a mound of ants. This inspired him to found Uncle Milton's Toys, which is best known for its Uncle Milton's Ant Farm. After recalling his collection of ants as a kid, he said, "We should make an antarium." The original ant farms were sold for $1.29 and were contained in a six by nine-inch ant farm. Business boomed after advertisements on after school programs prompted thousands of shipments a week. Levine thought of the name of the company by saying "Someone said that if I've got all these ants, then I must be the uncle."

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