Ultra Food & Drug
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| Division | |
| Industry | Supermarket |
| Founded | Ontario, 1989 |
| Defunct | 2008 |
| Headquarters | Ontario, Canada |
| Products | Master Choice products; Dairy, frozen foods, grocery, general merchandise (non-food), meat/deli, pharmacy, produce, snacks |
| Parent | Metro Inc. |
| Website | www.metro.ca |
Ultra Food & Drug was a supermarket and drug store chain in Ontario, Canada from the 1980s to 2008.
It was begun in the 1980s as Miracle Ultra Mart, and was an attempt by the Miracle Mart department store and Miracle Food Mart supermarket chains to expand. Both chains were owned by Steinberg's Stores, a Quebec-based supermarket chain.
When Steinberg's Ontario grocery operations were acquired by A&P Canada in 1990, the Miracle Food Mart stores continued to operate under their former banner until eventually being converted to A&P Canada's "A&P" and "Dominion" banners. A&P Canada continued the Miracle Ultra Mart banner as Ultra Mart, before changing its name to Ultra Food & Drug in the mid-1990s. The Miracle Mart department stores (rebranded "M" by the time) were not included in this transaction, and remained part of Steinburg until they were closed when the company went bankrupt in 1992.
Ultra Food & Drug returned to ownership by a Quebec company in 2006 when A&P Canada was acquired by Metro Inc. Up and until this date, A&P Canada had left the Ultra Food & Drug banner alone. It was well noted in the communities of the Ultra stores that A&P owned and operated the Ultra stores. Many customers who had grown up in the Toronto area were familiar with and happy to shop at Dominion stores. The relationship between the A&P, Dominion and Ultra banners remained strong and customers came to expect the same experience when visiting any of the three banners. Many customers who would travel to other areas of Ontario from Toronto would notice the similar design and branding as the Dominion stores. The Ultra banners were primarily found outside of the GTA, specifically in Guelph, Oakville/Burlington, Brampton (Bramalea), as well as some eastern Ontario cities such as Belleville, Ontario. The Ultra banner store sales were a significant portion of A&P Canada's revenues, and the stores seemed to "survive on their own," with little management.
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