Tulu cinema is a part of Indian cinema. The Tulu film industry is also called Coastalwood. Official Facebook page : Tulu Movies- Coastalwood http://www.facebook.com/tulumovies It produces 5 to 7 films annually. The first Tulu film was Enna Thangadi released in 1971. Usually, earlier, these films were released in theatres across the Tulu Nadu region. But currently the Tulu film industry has grown to the level where films are being released simultaneously in Mangalore, Udupi and Mumbai, Bangalore and Gulf countries. The critically acclaimed Tulu film Suddha won the award for the best Indian Film at the Osian's Cinefan Festival of Asian and Arab Cinema held in New Delhi in 2006. In 2011, the Tulu film Industry got second life with the release of the film Oriyardori Asal. The film turned out to be the biggest hit in Tulu film history to date.Chaali Polilu is the longest running film in Tulu film industry. This movie is the highest grossing film in the Tulu film industry. It has successfully completed 470 days at PVR Cinemas in Mangalore.
On 27 February 2016, Times Of India carried a special report regarding Tulu cinema industry where it was observed that in 45 year-old Tulu industry, only 45 movies were released for first 40 years from 1971 to 2011 whereas in next 5 years, 21 films have been made . It also identified Oriyardori Asal (with 1,000-plus houseful shows and a 175-day run in Tulu-dominated regions of south Karnataka)as the turning point of the industry. It also reported that 8 films were made in 2014 and 11 films were made in 2015 and identified Kudla Cafe as the 66th film of Tulu industry. It also reported that another movie that broke records was Chaali Polilu, a 2014 social comedy film by Virendra Shetty Kavoor which had a run of 470 shows at a popular multiplex in Mangaluru, playing to full houses on the weekends and 50% occupancy on weekdays. It also reported that generally made at a modest budget of Rs 40 lakh Rs 60 lakhs, Tulu films stood out with their touch of reality.For a language native to about 2 million people, the main audience for Tulu films is limited to the two districts of Dakshina Kannada and Udupi. They also see a limited release in Mumbai, Bengaluru and Dubai.