PVR Cinemas
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Public : PVR : |
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| Industry | Entertainment (movie theatres) |
| Founded | June 1997 |
| Headquarters | Gurgaon, Haryana, India |
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Number of locations
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121 |
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Key people
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Ajay Bijli Chairman and Managing Director |
| Website | www.pvrcinemas.com |
PVR Cinemas is a film entertainment company in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997. The company is founded by Mr Ajay Bijli, who is the Chairman and Managing Director. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro- active CSR wing under PVR Nest.
The company has its origin as Priya Cinema in South Delhi, which was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.
In 2003, ICICI Ventures invested Rs 40 crore in PVR when Village Roadshow decided to pull out of the partnership. In 2012, Kanakia group owned CineMAX cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for ₹395 crore (US$59 million), making PVR the largest cinema chain in India. In May 2016, DLF group owned DT Cinemas was bought by PVR Cinemas for ₹433 crore (US$64 million). From PVR’s Gold Class and Mainstream Cinemas, Director’s Cut to the latest format- PVR Icon, the company has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience), 4 DX accessible to its audience. Recently PVR Cinemas ventured into a new cinema concept- Superplex in Noida. The cinema have 15 screens with IMAX, 4DX, Gold Class, Playhouse(Specially for Kids) and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture. PVR's first "Gold Screen" was launched in Indore in 2007.
PVR has a strong presence with 553 screens in 121 locations across 47 Indian cities.
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Wikipedia