Transformers: Prime is an American computer-animated television series based on the Transformers toy franchise by Hasbro. The series aired on Hub Network from November 29, 2010 to July 26, 2013. The Transformers: Prime TV movie, Predacons Rising, premiered on October 4, 2013.
The first season became available for instant streaming through Netflix on April 5, 2012. The second season became available on December 7, 2012. The third season also became available in 2013.
The series has been well-received and has won multiple Daytime Emmy Awards. Transformers: Prime is rated TV-Y7-FV. Many references to other Transformers continuities have appeared in the series.
The initial designs of the characters were first shown off at Botcon 2010 at its panel, and later at San Diego Comic Con 2010. Hasbro created a 400-page Transformers Prime production bible titled the "Binder of Revelation", which the production team used as a reference for Prime. Whereas the movies were about a boy and his car, the dynamic between the kids and the robots on Prime was meant to be more like The Iron Giant.Alex Kurtzman and Roberto Orci, the screenwriters of the first two live-action films, developed the series and were executive producers of the series.
Digitalscape Company Limited, a Japanese company famous for their work on titles such as Soulcalibur III, Ninja Gaiden, and Dead or Alive Paradise, developed the CGI Animation of Transformers: Prime. Although Digitalscape ran a job fair looking for a talent to work on the production,Polygon Pictures ultimately won. Jose Lopez, character designer, described the animation of the series as "groundbreaking mix of 2D animation and CGI." A show on the level of Transformers: Prime would take about two years to produce, but the animators only had ten months, so five episodes were animated at a time (hence the monthly gaps during a season.