A visitor center or centre (see American and British English spelling differences), visitor information center, tourist information center, is a physical location that provides tourist information to the visitors who tour the place or area locally . It may be:
Visitor centers used to provide fairly basic information about the place, corporation or event they are celebrating, acting more as the entry way to a place. The role of the visitor center has been rapidly evolving over the past 10 years to become more of an experience and to tell the story of the place or brand it represents. Many have become destinations and experiences in their own right.
In the United Kingdom, there is a nationwide network of Tourist Information Centres run by the British Tourist Authority (BTA), represented online by the VisitBritain website and public relations organisation. Other TICs are run by local authorities or through private organisations such as local shops in association with BTA.
In England, VisitEngland promotes domestic tourism.
In Wales, the Welsh Government supports TICs through Visit Wales.
In Scotland, the Scottish Government supports VisitScotland, the official tourist organisation of Scotland, which also operates Tourist Information Centres across Scotland.
In Poland there are special offices and tables giving free information about tourist attractions. Offices are situated in interesting places in popular tourists' destinations and tables usually stay near monuments and important culture
In North America, a welcome center is a rest area with a visitor center, located after the entrance from one state or province to another state or province or in some cases another country, usually along an Interstate Highway or other freeway. These information centers are operated by the state they are located in. The first example opened on 4 May 1935, next to US 12 in New Buffalo, Michigan, near the Indiana state line.