Tod Maffin

Tod Maffin
Residence	Vancouver, British Columbia
Nationality	Canadian
Occupation	Digital Marketing Strategist
Employer	engageQ digital inc.
Known for	Public speaker, radio personality, technology commentator
Title	President
Board member of	World Futures Association, Canadian Association of Professional Speakers, Global Speakers Federation
Website	http://www.todmaffin.com

Tod Maffin is a Canadian digital marketing strategist and keynote speaker specializing in social media, mobile marketing, and viral marketing, as well as using social media for employer and school recruitment.

Maffin was born and raised in the Vancouver, Canada area. He began his career in journalism, working for KBS radio in Creston in the early '90s as a reporter and weekend anchor. He then moved to the Sunday Press, a community newspaper based in Sechelt, B.C. as the lead civic affairs reporter.

Maffin became the Director of New Media at the Haibeck Group, a Vancouver-based public relations firm, developing the early web strategies for large corporate clients. He joined the Internet services firm Emerge Online in 1995 as its Senior Strategist and, later, Vice President of Marketing. In 1997, Maffin moved to Emerge's competitor, IMEDIAT (later rebranded as communicate.com) where, as Executive V.P. of Marketing, he led the company's rapid growth into new markets.

Maffin left IMEDIAT to start his own web strategy consulting firm and, in 1999, developed the concept for an artificial intelligence engine that could rank the subjective mood of public opinion. He and three other partners launched MindfulEye.com, developing Maffin's idea into a technology service ("Lexant") which began selling services to major brokerage firms and securities commissions. The Lexant engine was used to perform syntactic analysis on public opinion comments posted on the Internet and aired in the media, in order to provide a “mood monitor” of stocks. MindfulEye.com began trading publicly in 18 months through an RTO of a Nevada firm. The firm initially raised three rounds of venture capital but got caught in the "dot com bomb" and had to close down when it was unable to secure additional funding.

Maffin is a regular guest-host on Roundhouse Radio 98.3 FM and a commentator on technology and business trends in the media. He co-produced and hosted the Canadian Broadcasting Corporation's live interactive national radio program "todradio.com" on CBC Radio One for two seasons beginning in 2002. The series aired live across all of Canada's five time zones using five separate shows, each unique to its region. It was co-hosted by Tamara Leer.

Maffin also spent four years as a national producer on CBC Radio One's Definitely Not The Opera magazine program. During this period, he authored "From Idea to Air: A Field Guide to Freelancing for Public Radio". He also hosted and produced a short-lived radio documentary program called "Real Life Chronicles" which ran regionally as part of CBC Vancouver's North by Northwest weekend arts program. It was later picked up by the network and aired during CBC Radio's flagship morning program "Sounds Like Canada."

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