Tina Sharkey
| Tina Sharkey | |
|---|---|
| Born | 1964 New York, New York |
| Residence | Mill Valley, CA |
| Nationality | American |
| Alma mater | University of Pennsylvania |
| Occupation |
Entrepreneur Investor Advisor |
| Years active | 1993 - Present |
| Organization |
Aspen Institute WE Charity United Nations Foundation |
| Board member of | Brandless Brit + Co Ipsy |
| Relatives | Lisa Sharkey |
| Website | www |
Tina Sharkey (born 1964) is an American entrepreneur. The co-founder and CEO of Brandless, she co-founded iVillage, led multiple businesses at AOL, and started the digital internet division at Sesame Street. Sharkey is noted for her role in the evolution of new media, from the introduction of HDTV to the mass-market adoption of the Web, social networking and mobile computing platforms.
Sharkey was born in New York City. Her father and grandfather worked in the garment industry, as did her mother, Mona Sherman, who became the president of Perry Ellis America when Sharkey was in high school. She attended the University of Pennsylvania, spending a semester at the University of Paris: Sorbonne, and earned a Bachelor of Arts in International Relations.
Sharkey began her career as part of the team that introduced HDTV to the US market and the media industry, and, as part of an HDTV task force, she lobbied Congress at the age of 22. In 1995, she worked with Barry Diller to create the format for QVC's short-lived sister network Q2, Sharkey also co-founded iVillage in 1995, and served as its chief community architect and head of programming. It became the largest online destination for women, and was sold to NBC Universal for $600 million in 2006.
Sharkey registered the domain names socialmedia.com, socialmedia.net, and socialmedia.org in the late 1990s. She was one of the first people to use the term "social media".
In 1999, after creating the interactive and online brands for Sesame Workshop, Sharkey was recruited by America Online's vice chairman, Ted Leonsis, to join AOL as a senior media executive. At AOL, she oversaw multiple business units and led community programming initiatives, including the development of "People Connection" and aol.com. She remained at AOL until 2006, when she was appointed chairman and global president of BabyCenter LLC, a wholly owned subsidiary of Johnson & Johnson.
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