George Jr. was born on Manhattan's Upper East Side in 1980 as the son of investment banker Timothy M. George. George Sr. is the treasurer of the Philharmonic-Symphony Society of New York, Inc. (aka the New York Philharmonic) and founded the Potomac Family Dining Group, which owns several Applebee's franchises. He also served as an executive for JPMorgan Chase and Goldman Sachs.

George began his racing career in 2005. Employed at the time as a chef in a New York–based Italian restaurant, he was catering at a sports-car racing event at the road course at Lime Rock Park in Connecticut, and when he was criticized by the head chef for having modified a recipe, he took a break to watch the cars race. He soon enrolled in racing school, and first competed in the 2005 Skip Barber Racing School Southern Series. He raced in the Grand-Am Rolex Sports Car Series for TRG Motorsports in 2007 and 2008, winning the 2008 Rookie of the Year award and one race, at New Jersey Motorsports Park, before moving to full-time stock-car racing. He is single.

George competed in the ARCA Racing Series starting in 2008, driving at first for TRG Motorsports, then for Eddie Sharp Racing before joining Richard Childress Racing at the start of the 2010 season. He scored his first win in the series at Pocono Raceway in a rain-shortened event in the summer of 2011, leading only the last two laps before the race was called due to rain, darkness, and fog. He finished seventh in season points in 2011, his best career points finish in the ARCA Racing Series.

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