Tiger (beer)
Former logo used by APB before its merger into Heineken Asia Pacific
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| Subsidiary of Heineken International | |
| Industry | Beverages |
| Successor | Heineken Asia Pacific |
| Founded | 1931 (as Malayan Breweries Limited) 1989 (as Asia Pacific Breweries) |
| Headquarters | Singapore |
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Key people
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Roland Pirmez (President Asia Pacific) |
| Products | Beers and lagers |
| Parent | Heineken International (100%) |
| Subsidiaries | DB Breweries |
| Website | Asia Pacific Breweries Homepage |
Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is an Asian brewery company founded as Malayan Breweries Limited (MBL) in 1931, in a joint venture between Heineken International and Fraser and Neave, it was renamed to Asia Pacific Breweries (APB) in 1989 and given its present name after merging with Heineken Asia Pacific in 2013.
It currently controls 30 breweries in 14 countries in the Asia Pacific region, selling over 40 beer brands and variants. It is wholly owned by parent company Heineken International.
In 1931, Fraser & Neave formed a joint venture with Holland’s Heineken to venture into the brewing business. The brewery, Malayan Breweries Limited produced Tiger Beer, and later acquired Archipelago Brewery, which produced Anchor Beer.
In 1990, Malayan Breweries changed its name to Asia Pacific Breweries.
In 2004, APB acquired 90% of DB Breweries.
In 2010, APB acquired PT Multi Bintang Indonesia from Heineken International BV
In August 2012, Fraser & Neave has accepted an offer from Heineken to acquire its stake in APB for US$4.1 billion. Shareholders approved the deal during the extraordinary general meeting held on September 28, 2012.
In 2013, APB was merged with Heineken Asia Pacific and was renamed to Heineken Asia Pacific to reflect their role as Heineken's regional hub.
The company’s main brands includes Tiger Beer, Anchor, Baron’s Strong Brew, Bintang Beer, DB Bitters, Tui, ABC Extra Stout and Archipelago Brewery Company range of beers. It also brews Heineken under a license from its parent company.
Launched in 1932, Tiger beer became Singapore's first locally brewed beer. It is a 5% abv bottled pale lager. APB's flagship brand, it is available in more than 60 countries worldwide. The flagship brand has entered in a number of beer tastings competitions and has performed well. At the 2011 World Quality Selections, organized by Monde Selection, the brand won a Gold Quality award. According to Brand Finance’s Top 100 Singapore brands 2012 Report, Tiger is amongst Singapore’s top 10 most valuable brands.
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