DB Breweries
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| Subsidiary | |
| Industry | Beverages |
| Founded | 1930 |
| Headquarters | Auckland, New Zealand |
| Products | Beers and lagers |
| Parent | Heineken Asia Pacific |
| Website | http://www.dbbreweries.co.nz |
DB Breweries is a New Zealand-based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Otahuhu. Asia Pacific Breweries acquired DB Breweries in 2004, which in turn was bought-out by Heineken International in 2012. The company mainly produces pale lager, whilst its TUI brand is one of the better-known beers in New Zealand, partly due to strong advertising.
The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu, owned by W.J. Coutts, who became a director.
Coutts' son, Morton W. Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.
DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), DB Draught Brewery (Timaru) and Monteith's Brewery (Greymouth). Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand’s significance in the South Island.
The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.
Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right. These advertisements have caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'. Others to have made the news include "Dad's new husband seems nice - Yeah right" (after New Zealand legalised same-sex marriage); "I nvr txt whl drvn - yeah right"; "When Winston says no, he means no - Yeah right"; "Captain, I know a short cut to the port – Yeah right" (after MV Rena ran aground near Tauranga); "Our father in Heaven, Tamaki be your name – Yeah right"; "She clearly married Dotcom for his body – Yeah right".
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Wikipedia