This Morning (TV programme)
| This Morning | |
|---|---|
 |
|
| Also known as |
This Morning with Richard & Judy (1988–2001) This Morning with Phillip & Holly (2015–) |
| Genre |
Entertainment Lifestyle |
| Created by | Diane Nelmes |
| Presented by |
Phillip Schofield (2002–) Holly Willoughby (2009–) Ruth Langsford (2006–) Eamonn Holmes (2006–) Rylan Clark-Neal (2013–) Christine Lampard (2013–) |
| Theme music composer | David Pringle |
| Country of origin | United Kingdom |
| Original language(s) | English |
| No. of series | 29 |
| No. of episodes | 6,064 (as of 2 March 2016) |
| Production | |
| Executive producer(s) | Emma Gormley |
| Producer(s) |
|
| Location(s) |
Albert Dock (1988–96, 2013) The London Studios (1996–2018) Media City UK (2018-Present) |
| Editor(s) | Martin Frizell Victoria Kennedy (deputy) |
| Running time | 120 minutes (inc. adverts) |
| Production company(s) |
ITV Studios (Granada Television) |
| Release | |
| Original network | ITV, STV, UTV |
| Picture format |
576i (SDTV) (1988–2015) 1080i (HDTV) (2015–) |
| Original release | 3 October 1988 – present |
| Chronology | |
| Related shows | This Morning Summer |
| External links | |
| Website | |
This Morning is a British daytime television programme that is broadcast on ITV. The show airs live on weekdays from 10:30 a.m. until 12:30 p.m. featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.
This Morning is currently presented by Phillip Schofield, Holly Willoughby, on Monday to Thursday with Ruth Langsford and Eamonn Holmes on Fridays, and has aired on ITV since 3 October 1988, making it one of the longest running daytime programmes on British television.
Since beginning in 1988, This Morning has been sponsored by four companies; BT Group, Dolmio, Nivea and currently Boots.
In 1988, ITV decided to create a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:
The first episode of This Morning aired at 10.40 am on 3 October 1988 and finished at 12.10 pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.
The first few series of experts were: weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.
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Wikipedia