Daytime television

Daytime television is a television genre which features television programming traditionally produced and scheduled to air between the hours of 9 a.m. (at the end of morning show-type programming) and 5 p.m. (when local news and the early fringe of primetime begins). It can also be defined as television programs that are broadcast before the watershed period, and therefore is subject to censorship.

The term “daytime television” typically is used to describe the programming that airs during weekdays; weekend programming is often much different and more varied in nature.

The type of programming is designed primarily to be viewed by audiences who choose to seek a career in homemaking rather than employment, such as housewives and stay-at-home dads, and secondarily those viewers who might not usually carry a daytime job, such as the unemployed, senior citizens, evening shift workers, and college students. For most intents and purposes, however, the traditional target audience of daytime television programs has been demographically 18-49 women, as the large majority of daytime viewership has historically consisted of housewives, and as such daytime programming is hosted by women and usually pertains to women's issues and other subjects such as child care, minor health care and other issues within a home setting. There are also programs that are designed for young children, such as preschoolers. PBS, Nick Jr., Disney Junior and the Hub Network air that programming in the timeslot in the United States, with CBBC and CBeebies, CITV, and Milkshake! the major providers of daytime pre-school programming in the United Kingdom.

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