The Source Awards
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| Categories | Music magazine |
|---|---|
| Frequency | 6 per year |
| Circulation | 175K |
| Publisher | L. Londell McMillan |
| First issue | 1988 |
| Company | The NorthStar Group |
| Country | United States |
| Based in | New York City, New York, U.S. |
| Language | English |
| Website | www |
| ISSN | 1063-2085 |
The Source is a United States-based monthly full-color magazine covering hip-hop music, politics, and culture, founded in 1988. It is the world's longest running rap periodical, being founded as a newsletter in 1988.
The Source was originally started by two Harvard University students in Cambridge, Massachusetts, Jonathan Shecter and David Mays. They decided to hire their college friends James Bernard (as senior editor) and Ed Young (as associate publisher), and the four men immediately became shareholders in the ownership of the magazine. At the time, Mays handled duties as the publisher for the magazine, and Shecter was the editor-in-chief. The magazine's offices were moved from Massachusetts to New York City in 1990, a move that was made with the intention to expand the magazine into a mainstream market publication.
The magazine's annual awards show, known as The Source Awards, honors both hip-hop and R&B performers for their contributions to hip-hop. The Lifetime Achievement Award is the highest award given to an emcee who has contributed his/her time to succeeding in the hip-hop music industry. The Source also releases a compilation album of hip-hop hits. The magazine expanded overseas with a French-language version, alongside The Source Latino and The Source Israel magazine franchises. The company invested in mobile phones and ringtones under The Source Mobile Channel moniker, in which subscribers are offered their favorite choice of hip-hop ringtones. The Source also invested in its own urban clothing apparel company.
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