"The One Moment" is a song by American rock band OK Go. It was released as the fourth single from their fourth studio album, Hungry Ghosts (2016). The band released a video associated with the song, its production sponsored by Morton Salt to highlight their "Walk Her Walk" campaign. The one-shot video primarily consists of 4.2 seconds of real-time footage recording over 300 distinct events set in motion by the band members and timed devices, slowed down to be played over the length of the song.

"The One Moment" was released as part of OK Go's 2014 album, Hungry Ghosts. At the time of writing the lyrics, Damian Kulash considered the chorus to be an uplifting declaration. On release of the video in November 2016, the cultural and political landscape has shifted, and Kulash said that the song now "feels strangely like a premonition" on the recent events.

The music video for "The One Moment" features the members of OK Go interacting with various props on an initially stark-white set. Many of the props are inflated balloons filled with colored liquid that splash across the set pieces and the band members as they are ruptured in time to the music. The bulk of the video is shown in slow motion, at times slowed at 20,000% from real-time speed to match the beat of the song.

Morton Salt provided financial support for the video. The company had wanted to change its brand image to demonstrate that its salt was more than just a commodity but is used across a range of industries that affects everyday life. They reused their mascot, the Morton Salt Girl, as part of this new branding campaign, "Walk Her Walk", to show about making a positive impact. Morton's CEO Christian Herrmann stated that "We want to embody her spirit to make a real, tangible difference in people's lives." The company approached the band about creating a video to help with this new campaign, as they felt the band would help "to bring new meaning to the brand and create relevance, especially with millennials", according to Morton's director of communications and corporate brand strategy Denise Lauer. The two groups agreed that "The One Moment" seemed to fit best, as the song was about the importance of every moment. The video includes images of five "difference makers" that Morton felt would help inspire viewers to make a positive impact on the world. The video concludes with the image of the Morton Salt Girl as well.

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