The Gruen Transfer
| Gruen | |
|---|---|
The Gruen Transfer logo
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| Created by |
Andrew Denton Jon Casimir |
| Presented by | Wil Anderson |
| Starring |
Russel Howcroft Todd Sampson |
| Country of origin | Australia |
| Original language(s) | English |
| No. of seasons |
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| No. of episodes |
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| Production | |
| Executive producer(s) | Zapruder's Other Films |
| Camera setup | Multi-camera |
| Running time | 30 minutes |
| Release | |
| Original network |
ABC1 (Repeats broadcast on ABC2 and The Comedy Channel) |
| Picture format |
576i (PAL) 720p / 1080i (HDTV) (2009–) |
| Audio format | Stereo |
| Original release |
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| External links | |
| Website | |
| Production website | |
The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and running under this title for four seasons. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (of Leo Burnett).
The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain; however, the program itself seems to be unavailable in those markets and is blocked on YouTube and Apple's iTunes store, with the message "Viewable in Australia only".
The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.
A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election. A second spinoff series, Gruen Planet, replaced the fourth season of The Gruen Transfer on 28 September 2011, and focuses on corporations' and governments' global media strategies and public relations. Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012. Another spinoff series titled Gruen began airing on 9 September 2015, and replaced the previous Gruen Planet series.
Current segments include:
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Wikipedia