The Good Guys (Australian company)
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| Subsidiary | |
| Industry | Electrical retail |
| Founded | Essendon, Victoria, Australia 1952 |
| Headquarters | Essendon Fields, Victoria, Australia |
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Number of locations
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101 (2016) |
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Key people
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Michael Ford (CEO) Andrew Muir Peter Dowling (CFO) Carl Gardini (CIO) Geoff Reader (Chief merchandising officer) Cory Hedin (CRO) Sean Quinnell (COO) Robert Ambler-Frazer (CMO) |
| Products |
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| Revenue | A$2 billion (2009–10 estimate) |
| Parent | JB Hi-Fi |
| Website | thegoodguys |
The Good Guys is a chain of consumer electronics retail stores in Australia and formerly New Zealand. Its national headquarters is based in the Melbourne suburb of Essendon Fields. The company was founded by Ian Muir and following his death in 2009 ownership of the chain remains with the Muir family.
Ian Muir began retailing electrical goods in the Melbourne suburb of Essendon in 1952. Initial growth was slow, with 14 stores across Victoria and Queensland trading under the brand name Mighty Muir by 1992, when Ian and son Andrew renamed the chain of stores "The Good Guys". A strong advertising campaign in 1998 resulted in increased sales, driving rapid expansion of stores across the country. By 2009, the chain had grown to 89 stores across Australia. In 2016 there were 101 stores.
In January 2010, the retailer announced plans to expand into the New Zealand market, opening its first store in May at Wairau Valley in North Shore. A second store at Botany Downs opened in July, followed by a third in Manukau. By June 2014, there were five stores across the Auckland Metropolitan Area when the company announced it would pull out of the New Zealand Market citing poor returns. Following the announcement, The Warehouse Group agreed to take over the leases of the Good Guys stores and re-employ most of their local staff.
The Good Guys received the initial Choice award for best retailer in 2010 and the annual Roy Morgan Customer Satisfaction Award for 2011 in the furniture/electronics retail category. The latter award, presented by market research firm Roy Morgan Research is based on feedback from customers and heads of business from all over Australia.
The company has moved away from its "Pay Less, Pay Cash" slogan, opting for the simpler catchphrase "Pay Less, Pay Less".
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Wikipedia