The Fox (What Does the Fox Say?)
| "The Fox (What Does the Fox Say?)" | ||||||||||||||
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| Single by Ylvis | ||||||||||||||
| B-side | "Instrumental" (CD) | |||||||||||||
| Released | 3 September 2013 | |||||||||||||
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| Recorded | Roc the Mic Studio New York, New York |
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| Length | 4:32 | |||||||||||||
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"The Fox (What Does the Fox Say?)" is an electronic dance novelty song and viral video by Norwegian comedy duo Ylvis. The top trending video of 2013 on YouTube, "The Fox" was posted on the video-sharing website on 3 September 2013, and has received over 660 million views as of April 2017. "The Fox" peaked at the top of the Norwegian Singles Chart and was hugely successful in the United States, where it peaked at number six on the Billboard Hot 100 for three consecutive weeks, and was, before the US release of "Am I Wrong" by Nico & Vinz, the highest-ranked song by a Norwegian artist on the chart since A-ha's number-one song "Take on Me" in 1985.
Originally an "anti-hit" produced as a part of the duo's new season of Norwegian television talk show I kveld med YLVIS (Tonight with Ylvis) and uploaded on YouTube as a teaser, "The Fox", "created to fail", has ironically and accidentally gone viral, becoming Ylvis' "breakout" song and drawing international attention to the group. In 2013, Ylvis stated there were no plans to release an album including the song or any sequel to it.
The brothers Vegard and Bård Ylvisåker, members of the Norwegian comedy group Ylvis, produced the song and music video "The Fox" to promote their upcoming third season of I kveld med Ylvis on TVNorge. In an interview with Norwegian newspaper Aftenposten, the brothers stated that the idea of a song about a fox was originally conceived in 2012, but then shelved. Half a year later, in 2013, Bård and lyricist Christian Løchstøer began to play with the idea once again. Vegard was initially skeptical about making a song about a fox, but soon relented. In an interview on the Norwegian-Swedish talk show Skavlan, the brothers mentioned that given the opportunity to collaborate with Stargate, they originally wanted to make a dance song about men who cannot dance or dread dancing and named it "The Dancing Stick", but felt that the idea was "too clever", and that they would appear to be trying to make a hit. The idea was therefore scrapped and "The Fox" got produced instead.
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