The B Team
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| Formation | October 2012 |
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| Type | Non-profit |
| Location | |
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Founders
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Sir Richard Branson and Jochen Zeitz |
| Website | www |
The B Team is a global nonprofit initiative co-founded by Sir Richard Branson and Jochen Zeitz that brings together a group of global leaders from business, civil society and government to catalyse a better way of doing business, that prioritises the wellbeing of people and the planet
In 2013, a group of leaders came together following a series of workshops were held that included civil society leaders, systems experts, sustainability pioneers, economists and entrepreneurs. Inspired by the work of Lester Brown and the B Corporation movement, they labeled their vision for a better way of doing business 'Plan B,' and 'The B Team' emerged. The B Team intends to achieve this vision by starting at home, working to advance Challenges in their own companies that get right to the heart of the issues that cause companies to remain rooted in 'Plan A' - business as usual, and to empower business leaders around the world to join them.
The B Team was incubated by Virgin Unite, the charitable arm of the Virgin Group, which had previously incubated such organizations the Elders and the Carbon War Room. In October, 2012, Branson and Zeitz announced the formation of The B Team and it has since grown to include 23 leaders.
The founding B Team leaders include: Sir Richard Branson, Founder of the Virgin Group and Co-Founder and Co-Chair of the B Team, Kathy Calvin, President and CEO of the United Nations Foundation, Dr. Gro Harlem Brundtland, Deputy Chair of The Elders, Arianna Huffington, Chair, President, and Editor in Chief of the Huffington Post Media Group, Mo Ibrahim, Founder of Celtel, Guilherme Leal, Founder and Co-Chairman of Natura, Strive Masiyiwa, Founder and Chairman of Econet Wireless, Blake Mycoskie, Founder and Chief Shoe Giver of Toms Shoes, Dr. Ngozi Okonjo-Iweala, Coordinating Minister of the Economy and Minister of Finance of Nigeria, François-Henri Pinault, CEO and Chairman of Kering, Paul Polman, CEO of Unilever, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Zhang Yue, Chairman and Founder of Broad Group China, Professor Muhammad Yunus, Chairman of Yunus Centre, Jochen Zeitz, Founder of The Zeitz Foundation, Co-Founder and Co-Chair of The B Team.
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