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Zhang Yue (businessman)

Broad Group
Industry

Manufacturing
Construction

Energy Services
Founded 1988
Founder Zhang Yue
Headquarters Changsha, Hunan, China
Key people
Zhang Yue (Chairman & CEO)
Products Absorption chiller
Air-conditioning
Sustainable building
Air purifier
Services Energy Services
Revenue 900 million USD (2007)
Subsidiaries

Broad Sustainable Building

Broad Air Conditioning
Website http://www.broad.com
http://www.broadusa.com

Manufacturing
Construction

Broad Sustainable Building

Broad Group is a private manufacturer of central air conditioning non-electric absorption chillers that are powered by natural gas and waste heat based in Changsha, China. It is also the parent company of Broad Sustainable Building, a prefab building company. The company was established in 1996 and exports products to over 60 countries. It was Shanghai Expo 2010's only global official partner that was a Chinese private enterprise and the exclusive supplier of central air conditioning, ventilation and air purification products for the event.

Broad is one of the few Chinese manufacturing companies that has been widely recognized for its green policies and commitment to countering climate change. It has expanded its business in recent years to include other energy saving products and sustainable buildings through its subsidiary Broad Sustainable Building, and achieved the feat of building a 15-story tall hotel in 6 days, which received 2 million views in the first 10 days after being released on YouTube. More recently, the firm succeeded in erecting a 30-story hotel in 15 days.

Zhang Yue founded Broad in 1988, registering the company in Chenzhou, Hunan province. Using $3000, Broad developed industrial boilers based on Zhang's patented design. At the time, most domestically manufactured boilers were of poor quality and had high risk of exploding, while Broad's did not.

In 1992, the company was moved to Changsha and began manufacturing absorption chillers. At the time, government provided incentives for non-electric chillers to relieve strain on the national electricity grid, contributing to the company's rise as it became the global leader in absorption chiller by sales in 1996; it entered the international market in 1998 and today, its sales in domestic and international markets split evenly.


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