Jochen Zeitz

Jochen Zeitz (born April 6, 1963 in Mannheim, Germany) is the Co-Founder and Co-Chair with Sir Richard Branson of The B Team and Founder of the Zeitz Foundation for Intercultural Ecosphere Safety to support sustainable solutions that balance conservation, community, culture and commerce.

Ex-CEO of PUMA, Zeitz has been a member of the Board of Directors of Harley-Davidson since 2007 and chairs Harley-Davidson’s sustainability committee. He is also a Board member of Wilderness Safaris and Chair of the Sustainability Committee.

Studying in Germany, France, and the United States, Zeitz graduated from the European Business School in International Marketing and Finance.

Zeitz began his professional career with Colgate-Palmolive in New York and Hamburg. Zeitz joined PUMA in 1990 and in 1993 was appointed Chairman and CEO becoming the youngest CEO in German history to head a public company at the age of 30. Zeitz then spearheaded the worldwide restructuring of PUMA, which was in financial difficulties at the time, and implemented a long-term development plan that saw PUMA’s share price gain around 4000 percent in 13 years, from 8.6 Euros in his first year as CEO to an all-time high of 350 Euros when the majority stake of the company was acquired by Kering in 2007. Zeitz managed to turn PUMA from a low priced, undesirable brand into one of the top 3 brands in the sporting good industry.

In 2008 Zeitz introduced PUMAVision, an ethical framework defined by the four key principles of being Fair, Honest, Positive and Creative as applied to all professional behavior, business procedures and relationships throughout and outside of PUMA. Zeitz conceived the Environmental Profit & Loss Account (E P&L) and coined the term and in May 2011 he announced PUMA’s Environmental Profit & Loss Account that puts a monetary value to a businesses use of ecosystem services across the entire supply chain. From 2010 to 2012, Zeitz became CEO of the Sport & Lifestyle division and Chief Sustainability Officer (CSO) of Kering, then a Director of Kering and Chairman of the Board’s sustainable development committee.

In 2008 Zeitz founded the not-for-profit Zeitz Foundation of Intercultural Ecosphere Safety to support creative and innovative sustainable projects and solutions that balance conservation, community development, culture, and commerce (the "4Cs") in a quadruple bottom line approach, promoting an inclusive, holistic paradigm of conservation that enhances livelihoods and fosters intercultural dialogue while building sustainable businesses.

...
Wikipedia