The Asian Awards

The Asian Awards
The Asian Awards Logo
Awarded for	Honouring Asian Excellence
Country	United Kingdom
Presented by	Paul Sagoo
First awarded	2010
Official website	http://www.theasianawards.com

The Asian Awards is an award ceremony which takes place in the United Kingdom that recognises and rewards exemplary achievement across 14 categories that include business, philanthropy, entertainment, culture and sport. Nominees are selected by an independent judging panel consisting a panel co-chaired by Baroness Verma of Leicester and Nat Wei, Baron Wei. The Asian Awards, reward outstanding achievement from within the global Asian community. In 2010 and 2011, the awards were only open to those born in or with direct family origin from India, Sri Lanka, Pakistan, or Bangladesh. In 2013, the Asian Awards were opened to all people of both South and Eastern Asian origin. This pan-Asian expansion continued through to all proceeding Asian Awards. The 7th Asian Awards will take place on May 5, 2017 in London.

The Asian Awards, an annual awards ceremony founded by businessman Paul Sagoo through his Lemon Group company. The awards also support charities through the event.

The 1st Asian Awards took place on 26 October 2010 and was hosted by Lord Sebastian Coe. The 2010 Asian Awards featured a presentation of The Lifetime Achievement Award that was presented to Amitabh Bachchan. A live musical performance was provided by Sonu Nigam. The 2010 Peoples Choice Award, voted entirely by the public, was won by Sachin Tendulkar. On the night itself, images of all winners were broadcast in Times Square.

The 2nd Asian Awards was again hosted by Lord Sebastian Coe on 18 October 2011. The 2011 Asian Awards featured a presentation of The Lifetime Achievement Award that was presented to Asha Bhosle in addition Lord Coe presented a Guinness World Record for Most Recorded Artist of all time at over 11,000 recordings. The Founder's Award, an award given directly by the founders Paul Sagoo and UBM, was presented posthumously to Freddie Mercury. His mother and sister were presented the award by Freddie's former band member Brian May