TheMarker
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| Type | Daily newspaper, monthly magazine, website |
|---|---|
| Owner(s) | Haaretz |
| Founder(s) | Guy Rolnik |
| Editor | Sami Peretz |
| Launched | 2000 |
| Language | Hebrew, English |
| City | Tel Aviv |
| Country | Israel |
| Website | www |
TheMarker (Hebrew: דה-מרקר or דמרקר) is the arguably most influential business publication in Israel.
TheMarker was founded in 1999 by journalist and entrepreneur Guy Rolnik along with Haaretz group and U.S.-based investors. 5 Years after TheMarker launched, Haaretz newspaper group decided to terminate its long-standing business section and relaunch it as a daily print newspapers called “TheMarker”, the brand that was created online.
The chief editor of TheMarker is Sami Peretz. The editor of the monthly magazine is Eytan Avriel. TheMarker alone has about 250 employees. It operates from Haaretz newspaper building in Tel Aviv.
In 2006 and 2007 TheMarker and Rolnik won the 2 most important awards in marketing and business strategy for creating TheMarker, turning it into the leading brand in financial media and using an internet brand to launch a print newspaper (see “Awards”).
Currently TheMarker produces a website, a daily print newspaper, a monthly print magazine and holds events on business-related issues. Some of TheMarker’s articles are translated to English and appear in the English version of Haaretz in cooperation with the International New York Times.
TheMarker, founded by Rolnik and Haaretz group, was incorporated in 1999 and launched in March 2000. Joined by his two friends and co-founders – Avriel and Ido Pollak – Rolnik launched what would become the first business news website and the first online newsroom in Israel. In 2001 TheMarker started publishing a monthly print magazine, TheMarker Magazine. The magazine publishes yearly lists of “Israel’s 100 most influential people” and “Israel’s 500 richest people”, which draw considerable attention. In 2003 started organizing business-related events under its own brand.
In 2005 Haaretz daily newspaper’s economic section was terminated and Haaretz launched “TheMarker” as a daily newspaper.
Following the relaunch, the number of Haaretz’s paid subscribers increased significantly: by the end of 2006, the number of paid subscribers rose to all time high of over 60,000 and ad revenues from TheMarker’s print edition grew by 50% compared to the pre-rebranding Period.
In 2008 the print edition of TheMarker became available as a stand-alone product as well.
In 2007 TheMarker launched “TheMarker Café”, Israel’s first social network for grown-ups and the first launched by a news organization.
TheMarker is known for its journalistic campaigns. Believing that the role of a newspaper is to push politicians into taking on powerful special interest groups, TheMarker’s prolonged campaigns, usually consisting of dozens of long-form essays, articles and analyses packed with data, were able to put issues on the agenda, prime them to attract the attention of the public, regulators and politicians and present them in a way that would get support.
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Wikipedia