That's Entertainment (comic shop)
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| Private | |
| Industry |
Comics Pop Culture Collectables |
| Genre | Retail |
| Founded | Worcester, Massachusetts, U.S., 1980 |
| Founder | Paul Howley |
| Headquarters | Worcester, Massachusetts, U.S. |
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Number of locations
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2 |
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Area served
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New England |
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Key people
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Paul Howley |
| Products |
Comics Video games DVDs Magic: the Gathering Toys Role-playing games Vinyl Record Albums Trading Cards Autographs |
| Owner | Paul Howley |
| Website | ThatsE.com |
That's Entertainment is an Eisner Award-winningcomics and collectibles store in Worcester, Massachusetts. Michael Warshaw concisely referred to the store in a Worcester Magazine article on 5/5/05 as "the pop culture emporium located in the ancient former auto dealership at 244 Park Ave." The store has also been called the "purveyors of pop culture in Worcester, specializing in the philosophy of the underground... you’ll uncover comics, graphic novels, music, ‘zines, games, t-shirts and other arbitrary items that bring joy to those who hold the ethos of a particular generation dear to their consumer hearts."
The store was first opened by Paul Howley in 1980 at a 2,000 sq ft (190 m2) location on Chandler Street in Worcester. In October 1989, he added a second location with the purchase of a comic shop in Fitchburg, Massachusetts. At the start of business on July 1, 1992, That's Entertainment had been moved into its present location, a 20,000 sq ft (1,900 m2) building on Park Ave. in Worcester, and a 10,000 sq ft (930 m2) retail and events space was created. The store stocks comic books, including alternative comics and new indy titles, trade paperbacks, and related items. The store also carries other trading cards, including sports cards and Magic, The Gathering, along with anime, role-playing games, vintage video games and systems, and other toys and collectibles.
In 1997, That's Entertainment was one of three stores that received a "Will Eisner Spirit of Comics Retailer Award" from Comic-Con International: San Diego. The award, named for comic book creator Will Eisner, recognizes "an individual retailer who has done an outstanding job of supporting the comics art medium both in the community and within the industry at large".
That's Entertainment's "reluctant acceptance of life after the on-line auction" was the subject of a six-page article in the May 2000 issue of the national magazine Inc. The article, by writer Anne Marie Borrego, was titled "How I Learned to Stop Worrying and (Almost) Love eBay." Borrego examined how That's Entertainment specifically, as a traditional brick and mortar collectibles retailer, was contending with the sudden growth of on-line competition in the collectibles market.
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