Tha Blue Carpet Treatment | ||||
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Studio album by Snoop Dogg | ||||
Released | November 21, 2006 | |||
Recorded | November 2005 - September 2006 | |||
Studio | Doggystyle Records Studio, Diamond Bar, Los Angeles, California - Los Angeles, California - New York City, New York - Atlanta, Georgia | |||
Genre | West Coast hip hop | |||
Length | 77:50 | |||
Label | Geffen | |||
Producer |
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Snoop Dogg chronology | ||||
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Singles from Tha Blue Carpet Treatment | ||||
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Professional ratings | |
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Aggregate scores | |
Source | Rating |
Metacritic | (70/100) |
Review scores | |
Source | Rating |
About.com | |
AllHipHop | (8/10) |
Allmusic | |
The A.V. Club | B+ |
Okayplayer | |
Pitchfork Media | (7.5/10) |
Robert Christgau | |
Rolling Stone | |
USA Today | |
XXL | (XL) |
Tha Blue Carpet Treatment is the eighth studio album by American West Coast hip hop recording artist Snoop Dogg. It was released on November 21, 2006, by Geffen Records. Recording sessions and its production for the album took place during 2005 and continued to 2006, at several recording studios, with Dr. Dre, The Neptunes, DJ Battlecat, DJ Pooh, Timbaland, Danja, Mark Batson, Terrace Martin and Mr. Porter, among others. The album debuted at number 5 on the US Billboard 200, selling 264,000 copies in its first week. Upon its release, Tha Blue Carpet Treatment received generally positive reviews from music critics. The album was promoted with Tha Blue Carpet Treatment Mixtape, which was released a few days before the official album release.
The phrase Tha Blue Carpet Treatment is the album's title references for the red carpet, which were used at formal events. The blue color refers to Snoop Dogg's affiliation with the Crip gang, who often wears blue than red from their rival gang of the Bloods. The album cover was undergone some several revisions. In August 2006, the first concept was revealed on his website, featuring a cartoon dog (representing Snoop Dogg) displaying Crip gang signals while standing on a blue carpet patterned-like bandana. This design has been used, which would have been the third of Snoop Dogg's album covers to use the cartoon likeness of the rapper that was designed by his cousin Darryl Daniel. The updated version of his cover artwork was shown on the Late Show with David Lettermans 13th Anniversary Special on August 30, 2006, and it features a parody of the famous Hollywood Sign, which instead read "LONG BEACH". It has changed to its current version. Geffen posted this as the final cover for the album on their website.