Tayto Crisps
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| Industry | Potato crisps |
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| Founded | 1954 |
| Headquarters | Ashbourne, County Meath, Republic of Ireland |
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Area served
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Republic of Ireland |
| Owner | Largo Foods |
| Website | |
Tayto Crisps is a crisps and popcorn manufacturer within the Republic of Ireland, founded by Joe Murphy in 1954. Tayto invented the first flavoured crisp production process. Tayto crisps are a cultural phenomenon throughout much of the Republic of Ireland, and "Tayto" is used by many people in the Republic of Ireland, particularly in rural areas, as a metonym for crisps. In November 2010, Tayto opened their own theme park called "Tayto Park" near Ashbourne, County Meath.
Tayto Crisps manufactured in the Republic should not be confused with Tayto in Northern Ireland, which is a separate brand. The Northern brand of Tayto is widely sold throughout Northern Ireland and parts of County Donegal, especially East Donegal and Inishowen.
The Republic of Ireland company Tayto is currently owned by Largo Foods. It was previously owned by Cantrell and Cochrane, and was based in Coolock, County Dublin, until their factory was closed in September 2005, when production was outsourced to Largo. Largo agreed to purchase the brand from C. & C. in May 2006 for €62.3 million.
Tayto crisps come in several flavours: Cheese & Onion, Salt & Vinegar, Smokey Bacon, Prawn Cocktail, and the limited edition flavour Tex Mex.
In the early 2000s, the company targeted the healthy eating market, with its low salt, low fat crisps, originally branded as Honest. Tayto currently refers to this range as the Happy & Healthy range.
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Wikipedia