Target Canada
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| Subsidiary | |
| Industry | Retail |
| Fate | Bankruptcy; leases sold to other retailers |
| Predecessor | Zellers |
| Founded | March 5, 2013 in Ontario, Canada |
| Defunct | April 12, 2015 in Ontario, Canada |
| Headquarters | Mississauga, Ontario, Canada |
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Number of locations
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133 (2015) |
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Area served
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Canada |
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Key people
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Aaron Alt (CEO) |
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Number of employees
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17,600 (2015) |
| Parent | Target Corporation |
| Website | www |
Target Canada Co. was the Canadian subsidiary of the Target Corporation, the second-largest discount retailer in the United States. Formerly headquartered Mississauga, Ontario, the subsidiary was formed with the acquisition of Zellers locations from the Hudson's Bay Company in January 2011. Target Canada opened Its first store in March 2013, and was operating 133 locations by January 2015. Its main competition included the Canadian division of its American rival Walmart and the local Loblaws and Shoppers Drug Mart chains.
Target Canada was notoriously unsuccessful, with an overly-aggressive expansion initiative in addition to higher prices and less selection than Target stores in the United States. It racked up losses of $2.1 billion in its lifespan, and was widely viewed as a failure, termed a "spectacular failure" by Amanda Lang of CBC News, "an unmitigated disaster" by Maclean's and "a gold standard case study in what retailers should not do when they enter a new market" by the Financial Post. Target Canada filed for bankruptcy in January 2015, and closed all of its stores by April 12.
In the absence of the Target Corporation chain in Canada, a number of retail companies, without any affiliation to the American company, made use of the "Target" name for various purposes. A regional variety store chain in Newfoundland and Labrador operated under the Target banner during the 1980s and early 1990s. There has also been a liquor store named Target Liquor in Edmonton, and a Target convenience store chain based in Toronto.
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Wikipedia