Tap Project

The UNICEF Tap Project is a nationwide campaign that provides children in impoverished nations with access to safe, clean water. The campaign culminates during World Water Week, celebrating the United Nations’ World Water Day, March 22.

This campaign involves restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters. During World Water Week restaurants across the United States encourage patrons to donate $1 or more for the tap water they usually enjoy for free. In tandem, UNICEF Tap Project volunteers support their efforts by conducting local fundraising events and activities.

Today, nearly 990 million people worldwide are without access to safe and clean drinking water. Meanwhile, every day 4,100 children die from water related diseases. The UNICEF Tap Project helps support UNICEF’s work towards the Millennium Development Goals – Goal 7 – which is to halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation.And Lastly, think of what descion you should do to help children get water clean and fresh water because maybe one day that could be you and the last thing you wanna do is start doing this.

The UNICEF Tap Project was created in 2007 by a New York City based advertising/communications agency called Droga5 and launched on March 22, 2007 – World Water Day. The concept was to encourage patrons to donate $1 or more for the tap water they usually enjoy for free. The funds would go towards providing impoverished children with clean drinking water; with $1, UNICEF can provide a child with access to clean, safe water for 40 days. That first year the campaign was only on World Water Day, since then it has centered on World Water Week.

The first Tap Project that took place in New York City had the support of thousands of patrons at over three hundred restaurants, which helped to raise about $100,000 in funds. Since 2007, the UNICEF Tap Project has raised nearly $2.5 million for water and sanitation programs for children.

The UNICEF Tap Project funds raised throughout the campaign go towards different UNICEF programs that include water, hygiene and sanitation programs. Money raised through the Tap Project has helped children, to have access to clean water, in countries like Belize, Guatemala, the Central African Republic, Ivory Coast, Haiti, Iraq, Togo and Vietnam. Some of these programs, that aim to improve children's lives, include: drilling of wells, the installation of water pumps, building latrines in impoverished communities, and classes that teach lifesaving hygiene to school children and their families. The Tap Project campaign also includes programs that support rainwater harvesting and affordable water filters.

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