Droga5

Industry	Advertising, Marketing
Founded	2006
Headquarters	Manhattan, New York, United States
Number of locations	New York, New York; London, England
Area served	World Wide
Website	http://droga5.com

Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print, digital and social, experiential and out-of-home. Some of Droga5’s most recognizable work includes campaigns for The New York Times, Marc Ecko, Newcastle Brown Ale, Android and Under Armour. Droga5 has been named Agency of the Year eleven times and has been one of Advertising Age’s Agency A-list honorees for seven years running (2010–2017). It was ranked among Fast Company’s top ten advertising and marketing companies in 2017 and in 2016 Adweek named Droga5 U.S. Agency of the Year. Droga5 was one of Fast Company’s Most Innovative Companies in 2013 and, according to Crain’s New York Business, one of the 50 fastest growing companies in New York City. Droga5 won the Cannes Lions International Festival of Creativity’s Independent Agency of the Year award in 2015 and 2016.

Creative Chairman, David Droga, founded Droga5 in New York City in 2006. In a 2011 Forbes article by contributor Avi Dan, Droga said that he named his agency after the tag his mother used to sew into his clothes. (He is the fifth of six children and his mother stitched labels in her children’s clothing based on birth order.)

In 2008, Droga5 opened a second office in David Droga’s homeland of Australia. The Sydney office was closed in September 2015 when Droga5 turned its focus to the European market and its London office, which opened in 2013 and whose partners include Chief Executive Officer Bill Scott, Chief Creative Officer David Kolbusz, and Chief Strategy Officer Dylan Williams.

In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "Executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5’s New York office relocated to Wall Street in 2014.