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Tanduay

Tanduay (brand)
Industry Distilled beverages
Founded January 1, 1854
Headquarters Philippines
Products Rum
Parent LT Group, Inc.
Website www.tanduay.com

Tanduay is a brand of rum produced in the Philippines by Tanduay Distillers, Inc., a diversified beverage company owned by LT Group, Inc. (: LTG).

Tanduay traces its origins to a distillery in Hagonoy, Bulacan originally owned by Elías Menchatorre. In 1856, the distillery was acquired by Valentin Teus y Yrisarry and brought into Ynchausti y Compañia, a partnership owned by José Joaquin de Ynchausti, Joaquín Marcelino Elizalde y Yrisarry, and Juan Bautista y Yrisarry. Although the Hagonoy distillery was already in operation at the time of the acquisition, Ynchausti y Compañia decided to use its own foundation date (1854) as the distillery’s foundation date. Six years later, a rectifying plant was constructed in Isla de Tanduay, bordering the Quiapo and San Miguel districts of Manila, becoming the original Tanduay distillery.

There are no records of the product names produced by these two distilleries and it can assumed that all alcoholic products of the period were sold without brand names or distinctive labels and were referred to by their generic names: "aguardiente" (Spanish for ), "tuba" (palm wine) and "ron" (Spanish for rum). However, earliest records of the distillery list its rum simply as "ron de destillería de Hagonoy y Tanduay" (literally, “rum from the distillery of Hagonoy and Tanduay”).

By the 1900s, production would shift to the Manila distillery. By the 1930s, the rum it produced became branded as Tanduay Rhum and its packaging was changed from the 10 gallon dama juana container to the smaller (375 ml, 750 ml) glass bottles.

In 1934/1935, Elizalde & Company, Inc. - a new company established by the grandchildren of Joaquín Marcelino Elizalde y Yrisarry (one of the original minority partners of Ynchausti y Compañia) - acquired the major business assets of Ynchausti & Company, including the Tanduay distillery. Under the ownership of the Elizalde group, the distillery operated under the corporate name Tanduay Distillery, Inc. and became a successful enterprise, producing quality rum and other distilled spirits for both domestic and international markets.


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