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Taiwanese Hokkien pop

Taiwanese pop
Hàn-jī 台灣歌
Pe̍h-ōe-jī Tâi-oân-koa
Tâi-lô Tâi-uân-kua
Common name
Hàn-jī 台語流行音樂
Pe̍h-ōe-jī Tâi-gí liû-hêng im-ga̍k
Tâi-lô Tâi-gí liû-hîng im-ga̍k

Taiwanese pop (台語流行音樂), Tai-pop, T-pop, and Taiwanese song (台灣歌), Fukienese pop (福建話流行音樂), Southern Min pop (閩南語流行音樂), Minnan pop, Minnopop, Hoklo pop, and Holo pop, is a C-pop genre sung in Hokkien and produced mainly in Taiwan. Hokkien pop is the most popular amongst Hoklo people in Taiwan, China, and the Overseas Chinese in Southeast Asia.

The three main language subgenres within C-pop (Chinese popular music) employ Cantonese, Mandarin and Hokkien. However, the historical origin of Taiwanese pop comes from a Japanese enka base instead of a Chinese shidaiqu base. Also, because it developed from traditional Japanese enka, it is become complicated with its varieties.

Under Japanese rule (1895-1945), Taiwanese music continued from previous period and developed its new form. By the 1930s, vinyl records of traditional music, such as Taiwanese opera, Peking opera, Nanguan, and Beiguan were popular.

A new business model of popular music industry began, when Kashiwano Seijiro, who led the Taiwan branch of Columbia Record Company, began to market their records in new ways, such as marketing songs with the promotion of silent movies. Kashiwano also recruited and made popular musical talents such as Teng Yu-hsien, Yao Tsan-fu (姚讚福), Su Tung (蘇桐), Lee Lim-chhiu, Sun-sun and others. They produced important titles such as Bāng Chhun-hong (Longing for the Spring Breeze) and The Torment of a Flower (Flower of a Rainy Night). Equally competitive was the Taiwan branch of Victor Records, delegated by the influential Lin Ben Yuan Family, and headed by Chang Fu-hsing. With talents such as Chen Ta-ju (陳達儒), Victor produced important titles such as White Peony (白牡丹).


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