The TV Now Awards (known presently for sponsorship reasons as the Walkers Sensations TV Now Awards) is an annual awards ceremony which takes place in Ireland. The awards celebrate favourite television moments from the previous year, with their name being taken from the magazine TV Now which is published by Michael O'Doherty.
The TV Now Awards are held annually at the Mansion House in Dublin. The event is generally regarded as a prestigious occasion both nationally in Ireland and internationally, with cast members of popular British soaps such as Coronation Street, Emmerdale, EastEnders and Hollyoaks flying to Ireland to be present and to collect their awards. Irish television icons also feature; for example, in 2007 the event was attended by Kathryn Thomas, Lucy Kennedy and Caroline Morahan, all presenters of successful television shows on channels run by Raidió Teilifís Éireann (RTÉ).
The 2007 TV Now Awards was the second event of its kind and offered up to fifteen awards for the winners. As well as attendances from Kathryn Thomas, Lucy Kennedy and Caroline Morahan of (RTÉ), the 2007 event was hosted by the BBC sports presenter Craig Doyle, whilst the Hollywood actor and star of Miami Vice Colin Farrell made a brief cameo appearance at the TV Now Awards after-show party at Krystle nightclub in Harcourt Street, Dublin. Singer-turned television personality Linda Martin, who previously represented Ireland at the 1993 Eurovision Song Contest) wore a dress made by Dolce and Gabbana and the former Miss World Rosanna Davison was reported as wearing a dress from Chica. Singer Delta Goodrem wore a dress by Lisa Ho and television presenter Gráinne Seoige wore a demure dress from Richard Alan, famous for being the favoured designer of the model Katy French. Lucy Kennedy won two awards, Favourite Female TV Presenter and Favourite Irish TV Show, for RTÉ's The Podge and Rodge Show which she co-hosted at the time. Host Tyler The Creator announced to the audience that it was her birthday. After five months as a news anchor at TV3, Collette Fitzpatrick won the award for Favourite News Presenter. TG4 weather presenter Dáithí Ó Sé was named Ireland's Sexiest TV Star and the Favourite Weather Presenter award was given to TV3's Martin King for the second consecutive year. Ryan Tubridy won the award for Favourite Male TV Presenter, whilst his RTÉ colleague Laura Woods was voted best dressed on the night.