TV Avala
 |
|
| Type | Defunct Broadcast television network |
|---|---|
| Country | Serbia |
| Availability | Transformed into Pink 2 |
| 3.6% (2007) | |
| Owner |
Danko Đunić (45.65%) Željko Mitrović (4.95%) Ekonomski institut a.d. (0.99%) Greenberg Invest GmbH (48.41%) |
|
Key people
|
Dušan Pančić (editor-in-chief) |
|
Launch date
|
September 17, 2006 |
| Dissolved | November 4, 2012 |
|
Official website
|
www.tvavala.rs |
TV Avala (full legal name: TV Avala d.o.o., Serbian Cyrillic: ТВ Авала) was a Serbian television network with national frequency. Registered as a limited liability company, the station was given a national TV frequency in Serbia in April 2006.
Five months after that, it premiered on September 17, 2006 at 8pm. With its editorial policy, TV Avala initially reminded many of the old RTS's third channel (3K), which ceased operations on May 5, 2006 at twelve midnight.
After using the conventional format of movies, news, and sports for its first four years on the air, the network made a substantial turn towards business news in March 2010.
With headquarters located in the Belgrade municipality of Savski Venac, TV Avala broadcasts 24 hours a day.
One of the first shows broadcast on TV Avala was Star Trek: Enterprise, the first time in almost fifteen years one of the star trek series to be broadcast legally in Serbia. Due to this Serbian Trekkies have strongly sported this television, making a fan-site and a forum even before official site was online. Enterprise had medium ratings and public hoped that older shows of franchise will be shown. After Enterprise ended its run, there was annunciations for other star trek shows, but have yet to be seen.
TV Avala's ownership structure includes 4 subjects (2 individuals and 2 companies).
The majority stake in TV Avala is held by businessman Danko Đunić (51%). In late February 2008, a 5% stake in the television was bought by Željko Mitrović, owner of competing station RTV Pink.
For the next several years TV Avala's ownership structure includes 9 subjects (2 individuals and 7 companies): Đunić and Mitrović as well as Tehnoprogres d.o.o. (30.68%), Media Plus d.o.o. (14.94%), Ekonomski institut a.d. (0.99%), Tuck Vision d.o.o. (0.94%), Dexin Film d.o.o. (0.94%), ITM Group d.o.o. (0.47%), Metalac a.d. (0.47%).
In October 2008, Germany's RTL Group was given a green light to buy 49% of TV Avala for €45 million, but ultimately decided against the acquisition.
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Wikipedia