Switchover Media
| Industry | Media |
|---|---|
| Founded | 2009, Rome, Italy |
| Defunct | January 14, 2013 |
| Headquarters | Via Salaria 222, 00198 Roma |
|
Key people
|
Francesco Nespega |
| Products | Television channels |
| Website | www.switchovermedia.it |
Switchover Media (SOM) was an Italian broadcaster of television channels after starting in a management buyout of Jetix Italy in July 2009 to its purchase by Discovery Communications in January 2013.
Switchover Media began with the Jetix Italy management agreeing to purchase the Jetix Italy company and channels GXT and K2 from Jetix Europe in July 2009 while managing the Jetix Italy channel until it re-brands as Disney XD in the fall. In June 2010, Switchover launched a channel for boys, Frisbee, broadcast on Sky Italia and Digital terrestrial television.
In 2012, Media moves out of the youth market with the launch of two specialized adult skewing channels. On May 14, SOM launched Giallo (“Yellow”) via digital terrestrial with crime drama, thrillers and whodunits programming from the US and Europe. In the Summer, the company under an agreement with Gruner+Jahr/Mondadori launched Focus TV channel (56) based on the popular science magazine of the same name on Italian digital terrestrial television. The channel was planned to be male focused factual based programming.
In January 2013, Discovery Networks EMEA acquired Switchover Media.
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