Frisbee (TV channel)

Frisbee
Launched	12 June 2010
Owned by	Switchover Media (2010-2013) Discovery Networks Europe (2013-present)
Picture format	576i 4:3 (SDTV)
Audience share	1.8% among kids 4-14 (February 2011, )
Slogan	Fantasia senza limiti (Unlimited Imagination)
Country	Italy
Language	Italian
Broadcast area	Italy
Headquarters	Rome
Sister channel(s)	K2
Website	www.frisbeetv.it
Availability
Terrestrial
Digital	LCN 44, in selected areas
Satellite
Sky Italia	Channel 630

Frisbee is an Italian TV channel marketed towards boys and owned by Discovery Communications. Its branding is "Channel of Heroes". The head office is located in Rome.

Frisbee was launched by Switchover Media in 12 June 2010.

Most of the channel's programming were acquired from Disney’s library such that for the first few years, the channel would not need to acquire any new programming. Frisbee's top drawing programs for the first few months were Transformers, Spider-Man, Megaman and Sonic.

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