The Swadeshi Jagaran Manch or SJM is an economic wing of Sangh Parivar that again took the tool of Swadeshi advocated in India before its independence to destabilize the British Empire. SJM took to the promotion of Swadeshi (indigenous) industries and culture as a dote against LPG. It is usually recognised as a part of the Sangh Parivar of Hindu nationalist organizations. SJM came into existence on November 22, 1991 at Nagpur. Representatives of five national level organisations including Bharatiya Mazdoor Sangh (BMS), Akhil Bharatiya Vidyarthi Parishad (ABVP), Bharatiya Kisan Sangh (BKS), Akhil Bharatiya Grahak Panchayat (ABGP) and Sahkar Bharati took this decision in the presence of Shri Dattopant Thengdi, founder of BMS. For proper execution of movement a Central Committee was formed and Dr. M.G. Bokare (Ex Vice Chancellor, Nagpur University) was given the responsibility of convener. On 12 January 1992, the birth Anniversary of Swami Vivekananda, the first massive campaign against the economic policy of Indian central government started. People from all walks of life with distinct ideologies came together on the SJM platform to fight against economic imperialism. Subsequently literature on Swadeshi, intellectual property rights. General Agreement on Tariffs and Trade and economic imperialism of multinationals was published and distributed to popularize the cause of SJM. Later on many other organizations joined the forces for Swadeshi like Vanvasi Kalyan Ashram, Vidya Bharati, Rashtra Sevika Samiti, Bharatiya Sikshan Mandal etc. Today SJM has become an all-encompassing movement with more than 15 organizations associated with it.