Svoy
| Svoy | |
|---|---|
 |
|
| Background information | |
| Birth name | Mikhail Tarasov |
| Also known as | Misha Tarasov; Svoy |
| Born | March 18, 1980 |
| Origin | Vladivostok, Russian Federation |
| Genres |
Electronica EDM Alternative Pop Indie Rock Ambient Experimental |
| Occupation(s) |
Music Producer Singer Songwriter Keyboardist Pianist Visual Artist |
| Instruments |
Vocals Piano Electronic Keyboard Digital Audio Workstation |
| Years active | 2005–present |
| Labels |
Universal Music Group Songs of Universal Rendezvous Entertainment Mack Avenue Records P-Vine Records Thistime Records |
| Associated acts |
Adam Levy Kenny Garrett Meshell Ndegeocello Ilya Lagutenko Mumiy Troll |
| Website | Official website |
| Notable instruments | |
| Yamaha MOTIF series | |
Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is a producer/writer/artist for Universal Music Group and a Billboard-charting multi-Independent Music Award winner in the genre of pop/electronica. He has four self-produced albums released via Mack Avenue Records/Sony Music Entertainment,P-Vine Records/Blues Interactions, Thistime Records and Songs of Universal/Universal Music Group, Inc., respectively.
In 2009, his single "Beautiful Thing" reached #69 on the Billboard Japan Hot TOP 100 Airplay and #82 on Billboard Japan Hot 100 Singles chart. Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at #3 on Alpha Station FM Kyoto 89.4's TOP 40 Overseas Chart. Also in 2009, Svoy's album Automatons reached #100 on the Billboard Japan Top Independent Albums and Singles chart.
In 2011, Automatons and its title track were nominated for Best Dance/Electronica Album and Best Dance/Electronica Song at The 10th Independent Music Awards, and won in the latter category. He won the 10th IMA's Vox Populi in both categories. 10th Independent Music Awards judging panel included Seal, Fall Out Boy, Portishead, McCoy Tyner, Counting Crows, Aerosmith, Ozzy Osbourne, Suzanne Vega, Jesse Harris, Tom Waits, Aimee Mann, Jonatha Brooke among other artists and music industry professionals.
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