Sven Windahl
| Sven Windahl | |
|---|---|
Sven Windahl
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| Born |
May 1, 1942 Fristad outside Borås, Sweden |
| Residence | Sweden |
| Nationality | Swedish |
| Fields | Communication studies, organizational communication, sociology |
| Institutions |
Lund University Växjö University University of Minnesota University of Salzburg ComCare KAN Kommunikationsanalys Nordisk Kommunikation |
| Alma mater | Lund University |
Sven Windahl (born May 1, 1942) is a Swedish professor of communication studies as well as a consultant in the field of organizational communication. His most influential work to date is the book Using Communication Theory from 1989, co-authored with Dr. Benno Signitzer and Jean T. Olson. The book has been translated into many languages.
Windahl was born in Fristad outside Borås in Sweden. While in high school (gymnasium) in Borås he also worked as a journalist at the social democratic newspaper Västgöta-demokraten
He studied sociology at Lund University from 1963 to 1968, remaining at the university in an amanuensis position. In 1970, he became assistant professor at Växjö University (now Linnaeus University) where he was instrumental in starting one of the first masters programmes in "information techniques" (now the Public Relations and Communication Programme) in Sweden. The programme focused on training people for information and communication work in the public sector, but as the programme continued, the private sector became an increasingly interested outlet.
While at Växjö University, he finished his doctoral thesis on the professionalization of journalism in Sweden.
While at the University of Minnesota in 1980-82 he worked with professor Jerry Kline on communication campaigns and also became editor and contributor of the highly respected peer-reviewed annual journal Mass Communication Review Yearbook published by SAGE Publications.
In 1982, his book Communication Models was published - co-authored with Denis McQuail. The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models and mass media systems in general.
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