Gerbner's model
| George Gerbner | |
|---|---|
| Born |
August 8, 1919 Budapest, Hungary |
| Died | December 24, 2005 (aged 86) Philadelphia, Pennsylvania, U.S. |
George Gerbner (August 8, 1919 – December 24, 2005) was a professor of communication and the founder of cultivation theory.
Born in Budapest, Hungary, he emigrated to the United States in late 1939. Gerbner earned his bachelor's degree in journalism from the University of California, Berkeley in 1942. He worked briefly for the San Francisco Chronicle as a writer, columnist and assistant financial editor. He joined the US Army in 1943, and later the Office of Strategic Services while serving, and received the Bronze Star. Gerbner was honorably discharged as a First Lieutenant. After the war he worked as a freelance writer and publicist and taught journalism at El Camino College while earning a master's (1951) and doctorate (1955) in communications at the University of Southern California. His dissertation, "Toward a General Theory of Communication," won USC's award for "best dissertation."
He had been Dean of the Annenberg School for Communication at the University of Pennsylvania (1964–1989), and presided over the school's growth and influence in Communication Theory in academia. After leaving Annenberg, he became the Bell Atlantic Professor of Telecommunication at Temple University in 1997.
Gerbner established the Cultural Indicators Research Project in 1968 to document trends in television content and how these changes affect viewers' perceptions of the world. He coined the phrase "mean world syndrome" to describe the fact that people who watch large amounts of television are more likely to perceive the world as a dangerous and frightening place.
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