Superquinn
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| Industry | Retail (various) |
|---|---|
| Fate | Stores rebranded SuperValu |
| Successor | SuperValu |
| Founded | April 29, 1970 |
| Defunct | February 13, 2014 |
| Headquarters | Dublin, Ireland |
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Area served
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Ireland |
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Key people
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| Products | Groceries, Fresh food, etc. |
| Parent | Musgrave Group (2011–2014) |
| Website | www |
Superquinn was an Irish supermarket chain, founded in 1960 and entirely privately held by the Quinn family. In 2005, the family sold the profitable concern to Select Retail Holdings Limited. A receiver was appointed to the company on 18 July 2011, and the following day the company was bought by The Musgrave Group plc for an undisclosed sum. On 13 February 2014 all remaining stores were rebranded as SuperValu.
The company operated 20 supermarkets under the Superquinn brand and 4 convenience stores under the "Superquinn Select" brand. It had three levels of own brand products of increasing quality; "Euro Shopper", "Superquinn" and "Superior Quality". In 2011, the Euroshopper brand was replaced by "Superquinn Essentials", their low cost, but still high quality, own brand products. Superquinn was known for having a very high level of customer service compared to other supermarket chains, its former owner having written a manual on customer service, "Crowning the Customer". It is also known for having introduced a number of innovations, including Ireland's first supermarket loyalty card in 1993, SuperClub re branded in 2007 as Reward Card. It also introduced self-scanning of goods by customers in a number of its outlets (Reward Card SuperScan). Superquinn was known as one of the better retail grocery companies to work for.
Superquinn was part of an Irish Internet shopping portal Buy4Now, which provides Internet shopping services for a number of Irish retailers.
The business was founded in 1960 as 'Quinns Supermarkets' in Dundalk by Feargal Quinn, and the company headquarters were later moved to Sutton, Dublin. The trading name was subsequently changed to Superquinn, in part to differentiate it from rival Quinnsworth, which had started in the early 1970s. In 1970, the company name was legally registered and founded.
In 1991, Feargal's son Eamonn Quinn took a key management role as deputy chairman.
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Wikipedia