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Superama

Wal-Mart de México S.A.B. de C.V.
Sociedad Anónima Bursátil de Capital Variable
Traded as WALMEX V
OTCQX
Industry Retail
Founded 1952; 65 years ago (1952)
Headquarters Mexico City, Mexico
Key people
Jerónimo Arango, co-founder
Guilherme Loureiro, (CEO)
Eduardo Solórzano Morales, (Chairman)
Revenue Increase US$31.7 billion (2012)
Increase US$1.7 billion (2012)
Number of employees
219,767
Subsidiaries Bodega Aurrerá
Website www.walmartmexico.com.mx

Walmart's Mexico division, the largest outside the U.S. as of January 31, 2017, consists of 2,411 stores around the country, including 262 Walmart Supercenters stores and 160 Sam's Club stores. It has been traded in the since 1977 (as Cifra). Wal-Mart de México y Centroamérica is the biggest retailer in Latin America.

The company was founded in 1952 as Cifra by Jerónimo Arango. In 1991, Cifra and Wal-Mart Stores, Inc. signed a joint venture agreement. This agreement allowed cooperation between the two companies and the opening of Walmart stores and Sam's Clubs in Mexico. In 1997, Walmart increased its stake by acquiring 51% of Cifra. Cifra was renamed Wal-Mart de Mexico, S.A. de C.V. Walmart again increased its stake in Wal-Mart de Mexico to 60% in April 2000. After completing the acquisition of Walmart's operations in Central America in January 2010, Walmart Mexico changed its name to Walmart de Mexico y Centroamérica.

In 1999 they continued expressing their aggressive position: Following the implementation of NAFTA [North American Free Trade Agreement]; Grupo CIFRA initiates Mexico's first duty-free importation of fresh Canadian Beef from Biological Farm Management Systems (BFMS) Inc., an Alberta, CANADA export company.

As of January 31, 2017, Walmart operated 2,411 retail outlets in Mexico, under the Walmart Supercenter, Superama, Suburbia, Zona Suburbia, Sam's Club, Bodega Aurrerá, Mi Bodega Aurrera, Bodega Aurrera Express, and Farmacia de Walmart banners. As of 2012, the company was Mexico's largest private sector employer with 209,000 employees. Approximately one-fifth of Walmart stores in the world are in Mexico. It competes with Soriana, Comercial Mexicana, Chedraui, H-E-B, Casa Ley, and S-Mart.

Walmex's restaurant division, Vips, was acquired by the Mexican restaurant company, Alsea, in September 2013 for around $626 million.

In 2005, Walmart entered the Central American market by acquiring 33% of Central American Retail Holding Company (CARHCO) from Dutch retailer Royal Ahold NV. CARHCO operated stores in Guatemala, El Salvador, Costa Rica, Honduras and Nicaragua. In 2006, Walmart increased its stake to 51% and changed the name to Walmart Centroamérica.


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