The Super Bowl XLVI halftime show took place on February 5, 2012 at the Lucas Oil Stadium in Indianapolis, Indiana as part of Super Bowl XLVI. It featured Madonna and guests LMFAO, Nicki Minaj, M.I.A. and CeeLo Green. In 2011, the National Football League (NFL) announced that Madonna would perform at the Super Bowl XLVI show. The singer collaborated with Cirque du Soleil on the show, where her longtime choreographer Jamie King was music director; King, in turn, enlisted the multimedia-show producer Moment Factory. Madonna performed four songs, beginning with "Vogue" in a Roman-Egyptian setting and followed by "Music" with LMFAO. Minaj and M.I.A. joined Madonna for her new single, "Give Me All Your Luvin'", and Madonna finished with Green on "Like a Prayer".

Preparations began in January, with Madonna saying that the rehearsal was the most exhausting one in which she had ever participated. Costumes were designed by Riccardo Tisci, Givenchy, Miu Miu and Prada. The performance required 500 outfits, including customized costumes for the musical guests and assisting performers. The production team was allotted seven minutes to set up the stage, 12 minutes for the performance and eight minutes to take down the stage. The modular structure was assembled from a truck, with a large white fabric in front as media screens for Moment Factory. Projection mapping was used by video-hardware manufacturer Barco, with films modified for the spectators and the television audience. The stadium was equipped with Sharpys lighting arrangements from Clay Paky, and the show used Sennheiser sound equipment.

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