The Super Bowl XLVII halftime show occurred on February 3, 2013 at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII and featured American entertainer Beyoncé with special guests Kelly Rowland and Michelle Williams from Destiny's Child. The show was produced by Ricky Kirshner and directed by Hamish Hamilton. It received acclaim from music critics who commented that Knowles once more proved her abilities during live performances. It became the then second most watched show in Super Bowl history by garnering 110.8 million viewers. The performance, and the stadium blackout that followed, generated more than 299,000 tweets per minute, making it the then second most tweeted moment in the history of Twitter. This would be the first Pepsi sponsored halftime show since Prince's performance in Super Bowl XLI.

In October 2012, news sources confirmed Knowles would headline the halftime show at the Super Bowl XLVII. Knowles made the announcement on her website prior to the National Football League's confirmation by posting an image of her face with the date of the game stenciled into eye black. Lisa de Moraes of The Washington Post quipped that she would become the first "female solo artist under the age of AARP eligibility" to headline the Super Bowl halftime show. Initial reports mentioned that Knowles' husband, Jay-Z was a potential collaborator on the show. However he did not appear during the show, and a source told to Us Weekly that he changed his decision at the last minute as he wanted the performance "to be her moment and didn't want to take away from it".

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