SuperMac
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| Private | |
| Founded | 1987 |
| Headquarters | Taiwan |
| Website | www |
UMAX Technologies (Chinese: 世成科技; pinyin: Shìchéng Kējì), originally known as UMAX Computer Corporation, is a manufacturer of computer products, including scanners, mice, and flash drives, based in Taiwan. The company also uses the Yamada and Vaova brand names.
UMAX was formerly a maker of Apple Macintosh clones, using the SuperMac brand name outside of Europe. Some of their models included the SuperMac S900/S910, J700, C500 and C500e/i/LT, C600e/v/LT/x and Aegis 200. The C500 was marketed as the Apus 2000 in Europe. After Steve Jobs returned to Apple as the new CEO, he revoked all of the clone producers' licenses to produce Mac clones except for UMAX, due to their sub-US$1,000 low-end offerings, a market in which Apple was not strong, and UMAX's stated desire to expand the Macintosh platform's presence in East Asian markets. UMAX could not remain profitable selling only these systems, however; it briefly made IBM PC compatible computers in the mid-1990s, but since then UMAX has mainly concentrated on manufacturing scanners.
In 1995, UMAX was the leading Taiwanese scanner maker, with a market share of 13% second worldwide behind Hewlett-Packard (HP). This continued to be the case throughout 1996. According to PC Data figures, in 1997 UMAX briefly overtook HP in some monthly sales. According to the same source however, by 1999 UMAX was being "eclipsed" by HP whose scanner market share doubled that year from 13% to 26%. In some markets with high price-sensitivity like India for example, UMAX continued to have a slight lead on HP throughout 1999-2000 with the two companies claiming 44% and 40%, respectively, of the scanner sales in this country; 85% of which were for products costing less than 10,000 Rs.) By 2003, HP and Canon were dominating the world's flatbed scanner market, "accounting for a combined unit market share of 81 per cent."
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