Studio 23
 |
|
| Type | Broadcast UHF television network |
|---|---|
| Country | Philippines |
| Availability | Defunct |
| Slogan | IbaKabarkada! |
| Owner |
AMCARA Broadcasting Network (1996–2010) ABS-CBN Corporation (1998–2014) |
|
Key people
|
Vince Rodriguez (Head) |
|
Launch date
|
October 12, 1996 |
| Dissolved | January 16, 2014 |
|
Former names
|
DWAC-TV, CBS, AMCARA, Studio 23, EEC-23 |
|
Official website
|
Studio23.tv |
| Language |
Filipino (main) English (secondary) |
| Replaced by | S+A |
Studio 23 (officially Studio 23, Inc. and previously AMCARA Broadcasting Network) was a Filipino television network owned by ABS-CBN Corporation. The network is named for its flagship station in Metro Manila, DWAC-TV, which is carried on UHF channel 23. The network is a sister network of the main channel, ABS-CBN, airing programming aimed towards young adults, such as North American imports and other English-language programming, and original Filipino programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios are located at 3/F ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Mother Ignacia St., Diliman, Quezon City.
At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. This channel, was Studio 23. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated U.S. imports, such as Wheel of Fortune and The Oprah Winfrey Show.
The flagship station, DWAC-TV owned by the AMCARA Broadcasting Network, signed on about a month before the launch of Studio 23, simulcasting MTV Asia. Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours. The first program aired on launch night was the movie The Bodyguard. On October 14, 1996, News 23 premiered, Studio 23's news program produced by ABS-CBN News & Current Affairs. On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to DZRU-TV after the change and relaunched as MTV Philippines and ABS-CBN launched their own music channel, Myx. Also that day, it launched a new slogan Cool TV. In 2003, Studio 23 had simulcasted with ABS-CBN Channel 2 and it lasted within a few months.
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