AMCARA Broadcasting Network
| Subsidiary | |
| Industry | Broadcast UHF television network |
| Fate | acquired by ABS-CBN and became known as ABS-CBN Sports + Action Network International |
| Successor | ABS-CBN Sports+Action Network International |
| Founded | October 12, 1996 (as Studio 23's first broadcast) January 18, 2014 (as ABS-CBN Sports + Action Network International) |
| Founder | Arcadio and Maria Caradang |
| Defunct | October 22, 2010 (as AMCARA Broadcasting Network) January 16, 2014 (as Studio 23) |
| Headquarters | Quezon City, Philippines |
|
Area served
|
Nationwide and Worldwide, via ABS-CBN Sports and Action TV |
|
Key people
|
Vince Rodriguez (OIC) Antonio "March" Ventosa (Managing Director) |
| Owner |
Independent (1996-2010) ABS-CBN (2010–present) |
| Parent |
Independent (1996–2010) ABS-CBN (2010–present) |
| Website |
Studio23.tv, now redirects to sports |
AMCARA Broadcasting Network was a Philippine television network of ABS-CBN, now-defunct Studio 23 Network, now later ABS-CBN Sports+Action Network International is located in ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Quezon City.
The station was acquired from Ermita Electronics Corporation in July 1996, which initially owned the frequency of the station that began airing in May 1992 from a densely populated commercial area in Quezon City with a rebroadcast of MTV Asia, then telecasting from the STAR TV platform. It was later showing Channel [V] refeeds from 1993 onwards as MTV made the decision to split from STAR and form its own satellite TV portal in Asia.
Three years later in 1996, MTV Asia returned to the Philippine airwaves after establishing a new regional base in Singapore. ABS-CBN was picked as the broadcast arm of MTV Asia in the Philippines at the time, and Channel 23 started test broadcasts in September 1996 with rebroadcasts of the new MTV Asia from Singapore. A month later, it launched its own programming under the station name Studio 23 and adopted the slogan "Premium Television". The station initially ran MTV rebroadcasts in the day, and ran its own shows at primetime.It also ran for 24 hours, but financial limitations forced it to sign off at 3AM every day. That has been the broadcast arrangement ever since.
5 years later, MTV Asia acquired a new local UHF frequency and Studio 23 formally became a full station, adopting rebroadcasts of its in-house cable channel Myx to fill in the void left by MTV Asia, and came up with intensified programming led by the popular reality TV game show "Survivor", and several top rate US shows like "7th Heaven", "Will and Grace" and "Charmed", among others.
By 2004, the channel opened its doors to Taglish programs. It also by that time adopted a new slogan, "Kabarkada Mo!". Previous to this trend, the station was already running its own English newscast, "News Central", from 2001 to 2010, effectively replacing the network's "The World Tonight", previously on Channel 2 which had gone on to be a cable-only newscast of ANC, a cable channel of ABS-CBN. It also geared its mostly young viewers to trends in the tech world with "Digital World". With the intensified Taglish presence, Studio 23 today now has the nightly Tagalog gag newscast "Wazzup Wazzup", the interactive youth talk show "Y-Speak", and several others. It even provided support shows to its highly successful local reality programs "Pinoy Big Brother" and "Pinoy Dream Academy", both acquired from Endemol of the Netherlands and are big hits on Channel 2.
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Wikipedia